Online marketing or digital marketing is a necessity for running an enterprise these days. CTOs of small, large, and medium enterprises have finally understood that without a strong web presence, they cannot keep their venture afloat for long. This is why CTOs either choose to invest in setting up an in-house team of online marketing experts or they seek help from the right online marketing company.
An in-house team might seem like a good idea but it will entail additional overhead costs. Furthermore, outsourcing all online marketing requirements will allow a CTO to have access to a large pool of talent on tap.
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